The investment in the survey is not weak. Marketing and customer service teams spend long periods of time designing and building your business and even after releasing them.
You may think that a survey is ideal when shared with your customer base, but it is one of the simplest times to talk and improve at the last minute.
The best place to start is with the response rate of your survey. This metric will give you an estimate of how well your survey is performing and how many of us have submitted feedback. The higher the response rate, the higher your survey. If it is low, then you will know that if you want to increase its effectiveness, all you have to do is make some changes.
What is the response rate for a survey?
The response rate of a survey is the percentage of individuals who completed or compared the number of individuals who completed or started the survey. It is a core metric in determining whether a survey was successful in engaging its audience.
Survey response rates mainly depend on what your team considers “visual”. For example, if you are distributing your survey in the present sample size, you will know what percentage of people who complete it.
But, websites have done a more specific survey than your typical mail-in. They are now interactive elements that will trigger customer behaviour or data stored in your CRM. You will now conduct your survey with more eyes than before, so if you want to calculate your response rate correctly, you will have to detect these interactions.
Survey Response Rate Example
In this example, let’s say 250 people viewed your survey and 150 people completed it. In this case, your survey’s response rate would be 60% (150/250 = .6 x 100 = 60%).
What is an honest survey response rate?
According to SurveyAnyplace, the survey’s average response rate is 33%. This number is the cumulative average taken from the response rates recorded for different types of surveys. Consistent with the chart below, the type of survey with a very good response rate is that the person surveyed at 57%.
It is important to note that these numbers represent specific response rates for each type of survey. This shows that your team tries to cross these numbers when creating and distributing their response forms. The above data support, you should aim for around 50% response with each type of survey.
Tips for Improving Your Survey’s Response Rates
1. Reconsider Your Survey’s Trigger.
Once you are managing a survey, time is one of the most important variables. If you are urging customers to answer fly questions, then you may want to compromise at the appropriate time, where they are about to lend a hand.
The best time to start a survey is after the sale. Sending a short response form via email can be a simple and direct thank you to engage customers after this important moment of joy. You will also send a survey after customer service participation. Surveys like NPS and CSAT are great indicators of customer satisfaction and churn.
2. Shorten Your Survey.
Probably the most common reason why surveys have low response rates is that they are too long. Research from SurveyMonkey shows that if your survey takes seven minutes to finish, the speed of abandonment increases by 20%. From the graph below, you will be thought of the time it takes to fill surveys that support the number of questions covered by customers.
3. Change Your Survey’s Tone and Design.
Another variable to think about is the layout of your survey. If you are using the wrong tone, design, or survey, your content may not resonate well with your audience.
You can test for the most effective survey design by including several CTAs on your webpage. For example, this blog post has three different CTAs for equal pieces of content (bonus points if you get all three). By linking several page elements to a survey, you will see which one is the best and uses the layout that goes forward.